Papa John’s International has taken an unusual approach to advertising its new whole-wheat pizza crust: The Louisville-based company has created a six-acre crop circle in Colorado that’s visible to air travelers flying in and out of Denver International Airport. Papa John’s – working with the Colorado Wheat Commission, the National Association of Wheat Growers, the Wheat Foods Council and ConAgra Mills®, which produces Ultragrain for the whole-wheat pizza crust – enlisted well-known earthworks artist Stan Herd to create the all-natural masterpiece, which required 600 hours of work. The “pizza” is topped with pepperonis (red mulch), green peppers (corn stalks), black olives (black mulch) and cheese (harvested wheat).
Papa John’s Creates New Medium to Advertise Wheat Crust
The Lane Report
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