City Barbeque program assists veterans with traumatic brain injuries

All sales of tumblers go to Resurrecting Lives Foundation

LEXINGTON, Ky. (Jan. 12, 2016) — City Barbecue will donate all profits from sales of its limited edition drink tumblers to Resurrecting Lives Foundation, an organization that assists veterans with traumatic brain injuries.

Tumblers, which cost $5, can be used for free refills through March. Last year City Barbeque helped raise more than $12,000 to support Resurrecting Lives.

Resurrecting Lives Foundation assists in the recovery and reintegration of Afghanistan and Iraq Veterans by defining the brain pathology and by developing protocols for recovery. They advocate for returning heroes and their families for collaborations with civilian institutions to provide health care, education and employment.

City Barbecue has been involved in other veterans programs, giving away free meals to veterans on Veteran’s Day, as well as contributing to Elderheart’s Mission 22 awareness campaign.

“It’s a big part of our company culture,” said Brian Hipsher, VP of marketing for City Barbeque, “Our employees really care about our communities, and we help however we can.”

In addition to the Resurrecting Lives Foundation, company-wide charity ties include ongoing partnerships with Future Farmers of America, Food Rescue—which collaborates with local food banks to freeze and donate any quality leftovers at each City Barbeque location—and local Cancer Research organizations.

All locations partner with local organizations to give back to the communities in their backyards. As a company initiative City Barbeque allows any non-profit to host fundraisers at their locations with 25 percent of sales brought in going directly back to their cause. In 2015, City Barbeque donated more than $300,000 to local organizations.