CINCINNATI — The Kroger Co. revealed its top five food trends for 2025, predicting emerging trends, customer behaviors and anticipated popular items for the year ahead.
The food trend predictions are developed by Kroger’s industry-leading team of experts including Our Brands’ product developers, chefs, buyers, culinary specialists and Kroger’s retail data science arm, 84.51º, for a well-rounded projection of what customers will be buzzing about for the upcoming year. From budget-conscious shopping preferences to new and bold flavor discovery, Kroger’s trend predictions provide a unique look at what’s in store for 2025.
“Our Brands provide an opportunity to get exceptional value on the top trending products while still enjoying the same high quality and unique flavors customers crave,” said Juan De Paoli, Vice President, Our Brands for Kroger. “2025 is all about flavor — with hot peppers continuing to rise, fermented flavors quickly growing in popularity, and staples like Caesar finding new adaptations in the kitchen. Whether customers are looking to try a new dupe on a viral favorite or explore the real power of protein, Kroger is excited to offer Our Brands products that give customers a taste of their favorite trends.”
Kroger’s top five food trend predictions for 2025:
Bold & Briny
Customers are exploring more ways to incorporate acidic, briny and fermented flavors into their meals to enhance the overall freshness, brightness and texture. On the horizon for 2025 is an increased use of super briny foods like olives, pickles, sauerkraut and kimchi.
The Protein Renaissance
Protein is no longer just a tool for bulking up; it’s increasingly sought after by customers looking to maintain energy levels throughout the day and support overall health. While popular staples like chicken, yogurt and cottage cheese have staying power, the retailer predicts a major food trend is growing interest in collagen and a greater incorporation of plant-based proteins such as beans, lentils and hemp seeds into daily diets.
Pepper palette
Customers shifted from chasing the highest Scoville ratings to now exploring how heat maximizes flavor. And delving into spices and peppers from international cuisines — like Calabrian chiles, guajillo peppers and hatch chiles — allows them to do so. As spice aficionados continue to experiment, expect emerging pepper varieties to appear in familiar products like wings, pizza and pasta.
Hail, Caesar
Following its viral “Caesar salad and french fries” moment, Caesar salad innovation is at an all-time high. Beyond traditional salads and wraps, recipes featuring Caesar dressing on pizza, pasta and a variety of leafy greens beyond romaine lettuce are gaining popularity. Look forward to creative combinations of the umami-rich dressing with flavors like miso, tahini and black garlic as customers breathe new life into the century-old recipe.
House brands getting better
Retailers continue to offer items that rival — and even surpass — the national brand equivalent, and it hasn’t gone unnoticed. Customers are tasting the high-quality and receiving the savings shopping private label provides – and they are turning to them for dupes of their restaurant and CPG favorites. Expect more shoppers to regularly choose store brand alternatives instead of national brands, as well as continued private-label innovation to match the customer demand.
Customers can shop their favorite food trends and more in-store or through Kroger Pickup and Delivery, offering the same products at the same low prices no matter how they shop. Save even more with Boost by Kroger Plus, the delivery membership that can save customers up to $1,000 per year on fuel and grocery delivery. Eligible customers can now try the Boost membership with a free 30-day trial and subscribe on a monthly basis for as little as $7.99.
Cincinnati-based Kroger Co. is a family of companies with nearly 420,000 associates who serve over 11 million customers daily through a seamless digital shopping experience and retail food stores under a variety of banner names.
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