LOUISVILLE â Wild Eggs, a contemporary breakfast, brunch, and lunch destination with locations in Kentucky, Indiana and Ohioan March 2024 acquired St. Lous brand Crazy Bowls & Wraps and today transformed the Wild Eggsâ Jeffersontown location into a Crazy Bowls & Wraps virtual kitchen, utilizing third-party delivery partners for order online pick-up and delivery only.
CBW has established itself as a mainstay in the restaurant industry within the on-trend healthy fast-casual segment, catering to all diet types with product offerings primarily in the form of fully customizable bowls & wraps. Customers can order crave-worthy, freshly prepared bowls, wraps, and salads directly through crazybowlsandwraps.com or their favorite delivery apps.
This new venture allows Wild Eggs to offer more variety and cater to changing tastes, all without impacting their famous breakfast, brunch, and lunch menus. Crazy Bowls & Wraps will operate as its own brand, ensuring both menus stay unique.
This expansion follows Wild Eggsâ 2023 announcement of franchising opportunities in eight states, including Alabama, Georgia, Kentucky, North Carolina, Ohio, South Carolina, Tennessee and West Virginia. This merger opens franchising possibilities for Crazy Bowls & Wraps and offers both current and prospective Wild Eggs franchisees additional revenue prospects.
âThis partnership is the perfect way for us to use our state-of-the-art kitchens and our third-party delivery partners to expand the CBW Brand into the Louisville market without the intensive capital outlay,â said Andy Abbajay, CEO of Wild Eggs. âWe plan to add a few stand-alone Crazy Bowls locations in the next 12-16 months while leveraging our Wild Eggs sites. By bringing Crazy Bowls & Wraps into the mix, weâre offering a whole new dining experience thatâs fresh, flavorful, and convenient.â
Established in 2007, Wild Eggs is a contemporary breakfast, brunch and lunch restaurant chain headquartered in Louisville. It was acquired by a private equity fund on January 18, 2023. Wild Eggs offers a selection of signature dishes, such as the Kalamity Katie Border Benedict, Potato Head Casserole, Mexico City Chilaquiles, and the award-winning Kelseyâs KY Brown.
Crazy Bowls & Wraps was founded in 1994 in the St. Louis metro area. It served kale to customers as early as 1997 and focuses on bringing sustainable, healthy food packed full of fresh flavor to diners. Crazy Bowls & Wraps operates 16 stores in the St. Louis market, employing more than 300 people.
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