Driven by a significant increase in consumer interest in bourbon, Jim Beam Bourbon has broken ground on a multimillion-dollar Visitors’ Experience project at its Clermont distillery. The new facility will include displays of newly discovered historical documents and images and will culminate with the opening of a welcome center complex highlighting the history and heritage of Jim Beam. The new facility will be able to accommodate approximately 200,000 visitors per year and is expected to be complete before the start of the tourist season in April 2011.
Clermont
The Lane Report
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